Three Rules

I recently came across three rules to follow when attempting Internet marketing. These are taken from the direct mail genius, Herschell Gordon Lewis:

Three Internet Rules:
The first rule of Internet advertising is to "stop the surfers in their tracks."

The second is: "Change your offer often and even daily isn't too often."

The third is "Don't be overawed by jargon throwers."

I thought these can be helpful when taking on an Internet marketing campaign.